These are three important but sometimes over looked steps when people create a Facebook fan page. Of course there are a lot more steps to getting the most out of your page. A Facebook fan page can be everything from a professional looking website to a message board, to a group announcement board. But to get even the most basic page off the ground follow these three easy steps.
You must be a page admin to do these steps.
First things first, people need a way to find your page. Facebook allows a page to have a unique web address after the page has reached 25 fans. Like www.facebook.com/OW4Ag which is the web address for the Oregon Women for Ag Facebook page the I admin.
When you have at least 25 fans go to www.facebook.com/username while you are signed in to Facebook. You will see a link that says “Set a username for your Pages” click on it. (If you haven’t already you can also use the page to set a personal username.) You should see something like this.
WARNING: You may only do this once per page. Once you have a username set you cannot change it or transfer it. Make sure it’s EXACTLY how you want it.
Once you have set up a Facebook username you web address will be www.facebook.com/yourusernamehere
The next step is to connect your facebook to you twitter account. That way you only have to update facebook, and your posts will automatically show up on your twitter. This way you save time and your fans/customers/group only have to subscribe to one social media outlet to connect with you. (Of course you can encourage them to connect through multiple ways.)
To connect Facebook and Twitter simply go to http://www.facebook.com/twitter/. Choose the page you want to link and you will see something like this.
Simply enter you Twitter username and password and you’ll be set to go.
Lastly make sure you put a link to your Facebook page on your website. That way anyone visiting the website will have easy access to your page. Two great graphics I like to use are:
Windows users can right click on an image and choose “Save Image As” to download them. The first one is from the Facebook Promotion Guidelines. The second is from the great site AddThis (which I highly recommend to all web masters.)